Social Media Release: PRCA State Conference




On April 20, 2016 The Public Relations Council of Alabama (PRCA) is holding a professional conference at the Auburn University Hotel and Dixon Conference Center from 8 a.m. to 9 p.m.



The Public Relations Council of Alabama is the state’s largest and longest running organization of public relations practitioners. “The organization exists to further the professional and networking interests of today’s public relations and communication professionals in private, public and nonprofit businesses and organizations.” The group now consists of over 450 members across the state broken down into six chapters- Birmingham, East Alabama (in Auburn), Mobile, Montgomery, North Alabama (in Huntsville), and West Alabama (in Tuscaloosa).

Each year a different chapter holds responsibility for the annual conference and this year the East Alabama chapter is hosting. The conference will be held at the Auburn University Hotel and Dixon Conference center on April 20. “Game Changers,” this year’s theme was focused on creating a significant shift in the current manner of the public relations world.



  • One day event- April 20, 2016
  • The Auburn Hotel and Dixon Conference Center is located at 241 S. College St., Auburn, AL 36830
  • Six Guest Speakers
  • 135 total attending
  • 50 students receiving awards
  • 35 professionals receiving awards



“We want to be forward thinking and we want to be able to say we did change the game, however people want to interpret that. But i think another meaning of that is to adjust and adapt in our job if there is a change.” – Pam Powers-Smith, East Alabama PRCA president

“It was really insightful to see what we are learning in school being put into real life situations and what we need to work on (as seniors) to enter the work force and be successful in the industry”- Mollie Macklin, Auburn University PRCA


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